Advising

Strategic Partner for Founders and Product Leaders

Accelerate impact for you or your product leader with coaching and strategic guidance

What you need is an experienced partner who's been in the trenches, someone who can provide both developmental coaching and tactical guidance to accelerate results.

I combine executive coaching with pragmatic advising, drawing on 20+ years of experience, including serving as a 3x CPO. I help clarify strategy, build strong product teams, drive cross-functional alignment, and deliver measurable results that accelerate growth and increase organizational velocity.

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Experienced Guidance

I help founders and product leaders make better decisions and drive the strategy and operational excellence that accelerates growth and maximizes your product investment, whether you're seeking support for yourself or your team.

My approach draws on 20+ years of product leadership, including three Chief Product Officer roles where I led through multiple exits and scaled teams from 1 to 20+. I've navigated the challenges you're facing.

I tailor my work to meet your most urgent needs. I help you sharpen prioritization, build alignment across your organization, and maintain focus on what drives impact. Sometimes that means working directly with you or your product leader on strategy and customer discovery. Other times it means helping build the team structure, operational processes, and cross-functional collaboration needed to execute at scale. I enable your teams to connect the dots, see patterns, and identify the quickest path to success, which reduces costly detours and accelerates time-to-impact.

This is a strategic investment in your product organization. It combines the long-term benefits of leadership development with the immediate impact of tactical expertise. You accelerate growth while building sustainable capabilities.

Proven Results

I've helped product organizations achieve measurable business impact, run product training, and coached a variety of leaders.

Business Impact:

• 3x revenue growth at a turnaround
• 2x user adoption rates through effective discovery and prioritization frameworks
• Successful new product launches using proven development processes and strategy
• Fast invalidation of poor-fit opportunities saving months of wasted effort and resources
• Scaled teams from scratch to high-performing organizations of 20+ people
• Strengthened cross-functional collaboration between Product, Engineering, Sales, Marketing, and Customer Success, eliminating bottlenecks

Product Training:

• Co-led 10-week Product Management Fundamentals course for Kyndryl (IBM)

Coaching:

I've coached leaders across:

• Roles: Co-Founder, CPO, CTO, GM, VP/SVP, Director, Group PMs
• Functions: Product, Engineering, Operations, Marketing, Sales
• Industries: SaaS (B2B/B2C), Healthcare, Financial Services, E-commerce / Marketplace, Consumer Tech, Logistics, Tech Platforms, Media, Professional Services

Common Focus Areas

Topics may include:

Accelerate Product-Market Fit

  • Establish customer discovery practices to validate assumptions, reduce risk, and avoid costly product development on the wrong opportunities
  • Prioritize opportunities and systematically test hypotheses to build evidence-based strategies
  • Navigate the path to product-market fit faster and with less capital burn

Build Strategic Foundation

  • Align your organization around your product vision, strategy, and positioning
  • Implement goal-setting frameworks (OKRs) that drive alignment and measurable results across the organization, reducing wasted effort on misaligned priorities
  • Develop clear roadmaps, stakeholder communication, and frameworks for handling feature requests

Drive Operational Excellence

  • Establish strong operational processes that accelerate growth and agility without slowing execution
  • Create decision-making frameworks that reduce bottlenecks and increase velocity, so teams ship faster and respond to market changes quickly
  • Foster a product mindset, a culture of outcome-driven agile / lean practices, and effective decision-making

Strengthen Your Team

  • Design the right team structure, roles, and capabilities to support accelerated growth while avoiding costly mis-hires and organizational churn
  • Improve hiring and development of product managers to build leverage and reduce your personal bottlenecks
  • Cultivate collaborative, empowered, and inspired teams with clear roles, responsibilities, and decision authority

Coaching + Strategic Guidance

My primary approach is executive coaching: developing discernment, self-awareness, and sustainable leadership capabilities through facilitative questions and reflective inquiry. This creates deep, lasting transformation.

Some clients also seek direct tactical guidance on product strategy, team structure, or operational processes to accelerate execution on time-sensitive business challenges. When that's the case, I can integrate strategic advising and proven frameworks alongside the coaching work. I lead with experience and perspective, not theory. I've sat in your product leader's seat and navigated these challenges.

Frequently Asked Questions

How is this different from executive coaching?

My primary approach is executive coaching, which develops leaders through facilitative questions and creates lasting transformation.

This offering is for clients who also seek direct tactical guidance on specific challenges, such as designing team structures, establishing discovery frameworks, or implementing OKRs. In those situations, I integrate strategic advising and proven processes based on 20+ years as a product executive.

Who is this for?

This is ideal for:

  • Founders who want coaching plus guidance on product strategy, team structure, or operational processes
  • Product leaders seeking coaching plus tactical guidance on challenges like establishing discovery practices, implementing OKRs, or scaling their teams
  • Early-stage companies (seed to Series B+) navigating transitions like achieving product-market fit, scaling teams, or building operational excellence
How do you balance advising vs. coaching?

I lead with coaching as the foundation for developing your leader's discernment and capabilities. I add strategic advising when you need proven frameworks for specific tactical challenges. We'll agree upfront on the right balance and adjust as your priorities evolve.

Can this work remotely?

Yes. All sessions are remote via video. I've successfully worked across time zones and continents.

Ready to Accelerate Your Product Organization?

If you or your product leader is seeking coaching and strategic guidance to accelerate results, let's talk.

I offer a complimentary discovery call to understand your business challenges and development needs, explore whether support makes sense for your situation, and determine if we're the right fit to work together.

Let's Talk